Last month, Coship launched a crowdfunding campaign for its new Windows 10 Mobile handset. That campaign has now ended – and it hasn't exactly been a roaring success.
Coship sells numerous Windows phones under its own 'Moly' brand, but it also builds devices for several other companies around the world, such as Freetel, Funker and Yamada Denki, making it one of the largest Windows 10 Mobile device manufacturers.
But in October, the company publicly raised concerns over the future of the platform, saying that it was uncertain if it should continue investing in Windows phone development.
Coship appeared to be unsettled by Microsoft's retreat from the mobile hardware market, which has hastened the platform's decline in market share; IDC estimates that Windows' share of the global smartphone market will have dropped to just 0.4% by the end of 2016.
As a result of those concerns, Coship said that it would gauge the level of interest in its Windows phones by crowdfunding its next handset.
Today, the Indiegogo campaign for its new phone has closed. Three weeks after it began, the campaign reached less than 3% of its goal ($2,569 out of $100,000), with just 30 backers around the world.
Given that the minimum cost for the handset was $179, it's clear that fewer than half of these backers actually wanted to buy the phone itself, instead choosing the $4 'WP digital booklet' or $5 '50% off Moly X1 phone case' options.
Source: Coship Windows 10 Mobile crowdfunding campaign ends with just 30 backers, 2.6 Percent of goal
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