Yet another Windows Phone app maker is getting ready to abandon Microsoft's mobile platform and the reason it provided perfectly makes sense.
Air New Zealand, which is the national airline of New Zealand, is discontinuing its mPass app in the Windows Phone Store because of the declining number of users on the Windows Phone platform, as reddit user /u/ Dodger_nzl explains in a post today.
It goes without saying that the Android and iOS versions of the app remain available for users on these mobile operating systems, and there's still no plan for a return on Windows 10 Mobile with a universal app.
Although at first glance this might be just a minor departure from the platform, it actually shows Windows Phone's biggest problem at the moment, as developers can hardly find a reason to stick around.
Microsoft, the first one to blame for the en-masse departureIn the last few months, many more developers, small and big, decided to pull their apps from the Windows Phone Store and the reason they provided was the same in most of the cases: the dropping market share and the reduced number of users that are still part of Microsoft's mobile ecosystem.
And partly to blame for this is none other than Microsoft, who has every reason in the world to try convincing developers to stick with its platform. But for the past 12 months or so, Microsoft has been mostly tight-lipped about its plans for the mobile platform and rumors that surfaced lately didn't help at all, with many people claiming that the software giant was considering the demise of the Lumia brand as well.
Everyone seems to be waiting for the Surface Phone, a device that could reignite interest in Windows 10 Mobile, but given the fact that almost everyone seems to be leaving these days, it might just arrive too late – sources with knowledge of the matter indicated that it could launch next year or even in early 2018.
Source: Windows Phone Dev Leaves the Platform Because Everyone Else Is Doing the Same
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